How to Attract the Right Clients to Your Website & Inbox

As a creative, getting an inquiry always feels like a win, but what happens when the wrong clients keep landing in your inbox? 🤨

Whether you’re a photographer, coach, designer, or creative service provider, getting the right people to your website isn’t just about traffic—it’s about attracting ideal clients who genuinely connect with your brand. If you’ve been Googling “how to attract the right people to my website” or “how to get the right clients from my website,” you’re in the right place. Here’s how to fix that once and for all.

Why Attracting the Right Clients Matters

Your website is more than just a digital portfolio. It’s a 24/7 salesperson for your brand, quietly working to attract, qualify, and convert the clients you want to work with. But if you’re getting inquiries that don’t fit your vibe, it’s a sign that your message is a little too open to interpretation. That’s not just frustrating—it’s a time suck. ⏳ Here’s how to get laser-focused with your client attraction.

1. Be Crystal Clear About Who You Serve

If you want to attract the right people to your website, you have to be explicit about who you’re for. Think of your homepage like the first 5 seconds of a conversation. You wouldn’t just say, “I’m a photographer,” and leave it at that. Instead, say something like:

“Empowering Women Through Bold, Authentic Photography”
“Capturing the Strength and Confidence of Ambitious Women”

These clear, specific messages act as a filter, helping the right clients feel like they’ve found their person, while gently steering the wrong ones away.

2. Use Photos That Attract Your Ideal Client

Your images are a huge part of your brand story. If you want to attract confident, driven, powerful women, your visuals should reflect that. Use photos that match the vibe of the clients you want to attract. If your site currently has darker, more neutral tones that could come across as masculine, consider updating it with bold, energetic, and unapologetically feminine images.

3. Speak Your Client’s Language

If you’re targeting ambitious, empowered women, your tone needs to match their energy. Skip the generic, watered-down copy and speak directly to their confidence, drive, and ambition. Instead of, “I help people grow their brand,” try something like:

“Helping ambitious women stand out and shine in their industry. 💪”
“Ready to show the world what you’re made of? Let’s make it happen. 💥”

4. Share Your Values (Loud and Clear)

Your brand values are a powerful way to connect with your ideal clients. Don’t be afraid to share the why behind your work. If your mission is to empower women through your art, say that. People who share your values are more likely to hit that inquiry button.

5. Create a Crystal Clear About Page

Your “About” page isn’t just about you—it’s about why you’re the perfect fit for your ideal client. Make sure it clearly states who you serve, why you do what you do, and what kind of clients you love working with. This is one of the best places to weave in those high-ranking keywords to attract the right clients to your website.

6. Use Strong, Clear Calls to Action (CTAs):

Your brand values are a powerful way to connect with your ideal clients. Don’t be afraid to share the why behind your work. If your mission is to empower women through your art, say that. People who share your values are more likely to hit that inquiry button.

7. Trust the Process (and the Right People Will Find You)

Finally, trust that by being crystal clear about who you serve, you’ll naturally attract those dream clients. Yes, it’s a little scary to turn some people away, but it’s also the fastest path to an inbox full of the right people.

Need a website to match your vibe and get the right clients to inquire? Let’s get started.

Hey! I’m Kaylee. Squarespace Website Designer, SEO Consultant, and SEO Writer.

Based in Calgary, AB Canada, I help intentional small business owners design freedom-first websites that do the heavy-lifting—so they can scale their dreams, live on their terms, and never look back at the 9-5 that they left behind.