How to Create a Custom “404 Not Found” Page In Squarespace
Hey girlie, let’s fix your “oops” moment.
You know that awkward “404 Not Found” page that pops up when someone lands on a broken link?
Yeah… that page. The one that usually says nothing helpful and makes people wonder if they clicked the wrong thing.
Here’s the thing: your 404 page is actually a tiny but mighty piece of your brand.
When it’s custom, clear, and kind — it keeps people on your site instead of bouncing away.
Today I’m walking you through exactly how to create a custom 404 page in Squarespace.
How to Create a Custom 404 Page in Squarespace
Step 1: Create a New Page
Inside your Squarespace dashboard, create a new “Page.”
Name it something like Custom 404 — no need to link it in your navigation.
Step 2: Add Helpful, On-Brand Content
Keep it simple and human.
Here are a few ideas:
A warm headline: “Oops! Looks like you found a broken link.
A short note: “No worries — let’s get you back on track.”
Helpful links: Add a button back to your Home page, Services, or Blog.
A touch of your personality: A photo, a doodle, or even a silly GIF if that fits your vibe.
✨ Pro tip: Think about what you’d want someone to do instead — then make it super obvious.
Step 3: Set Your New Page as the 404 Page
In your Squarespace backend, go to Settings → Advanced → 404 Page.
From the dropdown menu, select the page you just created.
Save it — done!
Squarespace will now show this new, branded page anytime someone hits a dead link on your site.
A Simple Example
Here’s a quick peek at what mine says:
“Oops! This page doesn’t exist anymore — but you still have so much to explore! Head back to the Home page or check out my latest blog posts for web design tips & SEO strategies.”
Big Win: Your Site Feels More Intentional
It’s one of those tiny tweaks that makes your whole site feel more thoughtful, helpful, and human. And we love that, right?
✨Want a Website That Feels This Intentional Everywhere? ✨
Creating a thoughtful 404 page is a sweet start, but your whole site should feel this warm, clear, and easy to navigate.
If you’d rather not DIY every last tweak, that’s exactly what I do in my Signature Squarespace Design & SEO Packages.
I’ll help you build (or refresh) your online home so every page — yes, even your “oops!” page — works for you while you live your life.
